LG asked us to find a different way to communicate their products, in this case a washing machine a tv and phone.
The premise was to try to create something more emotional and more human. Although LG’s logo is a face, their communication tends to be more focused on their technology therefore becoming more clean and matter of fact
To breath new life into their vision, we invited 3 directors to develop emotional films having only to comply with featuring one of the products in the story.
Two of the films were Vimeo staff picks.
I was fortunate to be one of the directors in this project.
Creative Director: Rui Vieira