LG - Good Things Happen

LG asked us to find a different way to communicate their products, in this case a washing machine a tv and phone. 

The premise was to try to create something more emotional and more human. Although LG’s logo is a face, their communication tends to be more focused on their technology therefore becoming more clean and matter of fact

To breath new life into their vision, we invited 3 directors to develop emotional films having only to comply with featuring one of the products in the story.

Two of the films were Vimeo staff picks.

I was fortunate to be one of the directors in this project.


Client: LG
Agency: Fullsix
Creative Director: Rui Vieira