Rui is recognised by his various talents. Up until the end of 2014 he worked with top brands like Nike, Mini, Tommy Hilfiger, Super Bock, Microsoft and many others as a creative director in agencies like, Fullsix, O Escritório and AKQA. Whilst he was working as a CD he also co-organised and produced OFFF Festival in Lisbon in 2008 and 2009. At the start of 2015 he signed with Playground and has become a full time director and photographer. As a director, Rui has a very defined aesthetic and a special sensibility for casting and directing actors therefore achieving great performances. He's already directed campaigns for WTF, Moche, McDonald's, Sanitana and the opening titles of the famous game Need for Speed 'Rivals' for EA and his directing debut was the short film 'Algo de Bom' for LG that was Staff Pick for Vimeo. As a photographer he's an observer influenced by street photography, always giving preference to shoot with natural light. A good example of this is the image he shot for the global campaign 'Be Bright' for GAP.